When chatting with bartenders about best-selling whiskeys at the bar, one of the brands they mentioned was Glenfiddich; in the JD.com whiskey rankings, Glenfiddich 12-year-old is the best-selling Scottish single malt whiskey; It is reported that Glenfiddich is the most awarded single malt whiskey in the world, and Glenfiddich 12-year-old is the most loved single malt whiskey by consumers around the world. How does Glenfiddich gain the popularity of consumers?
In 1886, William Grant, who had worked in a distillery for more than 20 years, bought a piece of land around Robie Dhu in the Speyside area, took his nine children, and spent more than a year on it. , built his own distillery brick by brick, and named it "Glenfiddich" . "Glen" means "valley" in Gaelic, and "fiddich" means the elk and its unrestrained nature. The meaning of passion, Glenfiddich means "Valley of Deers" (Glenfiddich's logo is the deer). On Christmas Day 1887, the first batch of whiskey was distilled.
William Grant(Left)
The Grant family
In the mid-20th century, there were very few single malt whiskeys and most whiskeys were blended whiskeys. In 1959, Glenfiddich launched Over Eight Years Old Glenfiddich Straight Malt. Although the production of this whiskey is very small (20 cases per month), it is said to be the first single whiskey bottled by a distillery in the world. Malt whiskey (in today's terms, this is the world's first IB).
In 1961, Hans Schleger designed Glenfiddich's iconic triangular cylindrical bottle. The three sides of the bottle represent water, yeast and malt, the three most important components of whiskey. part. To this day, Glenfiddich whiskey still uses this bottle.
In 1963, to promote the blended whiskey Grant's Standfast, the Grant family released a TV advertisement, which angered the then Scotch whiskey giant DCL (the predecessor of Diageo). DCL stopped supplying the Grant family with the grain whiskey necessary for the blended whiskey. On the one hand, the Grant family built their own distillery, and on the other hand, they officially launched Glenfiddich Straight Malt as the company's main product. This whiskey is not only sold in Scotland, but also sold outside Scotland, becoming the first single malt whiskey brand to go beyond Scotland and reach consumers around the world.
In 1969, Glenfiddich became the first Scottish distillery open to the public.
Since 1998, Glenfiddich has imitated Spanish sherry and used the solera system to age whiskey. Glenfiddich 15-year-old is the product of this process.
The main characteristic of Glenfiddich whiskey is its freshness. Glenfiddich distillery and Macallan distillery are both located in Speyside. The size of the stills is not much different, but Glenfiddich's whiskey is very different from Macallan. Macallan whiskey is rich and rich. Full-bodied, Glenfiddich whiskey is relatively fresh. An important factor in the different styles of the two is the different processes for cutting the heart of the wine. In order to obtain a fresh body, Glenfiddich adopts the process of quickly cutting the heart of the wine.
It is said that Glenfiddich's brewing process has not changed since 1887. The entire production process uses Robie Dhu spring water and uses traditional wooden fermentation tanks for fermentation. The distillers only increase the number and do not change the size or shape. , has always used Direct Fire Distillation and has its own cooper and coppersmith.
Today, Glenfiddich Distillery is one of the few family-run whiskey distilleries in the world (Glenn and Sons) and has been passed down for five generations. It has no less than 11 wort stills and 18 alcohol stills, as well as 24 fermentation tanks made of Oregon pine wood and 43 warehouses, which can store 800,000 barrels of whiskey.
